Over the last 2 weeks weeks we have been watching a Century of Self. It’s a juicy video I highly recommend you see it.
I picked up this book Barnes and Noble, edited by Jim Heimann. The Golden Age of Advertising the 60s. a 400 page book that shows all sorts of ads from the 60′s.
This quote comes from an article written by Steven Heller called “Advertising in the Sixties:So, what’s the big idea”, and sums up a lot of what we saw in class.
” Advertising is, after all, an artificial truth. Of course, certain claims are accurate-makeup hides blemishes, soda is sweet…Yet advertising especially at this time, was nonetheless designed to outsmart, out-do, and out-sell competition no matter what it was, within the parameters of so-called ‘truth in advertising’ doctrines…What’s more, by the early Sixties post-war Americans were conditioned to believe anything that mass media put forth, and advertising was embraced without question or hesitation.”
