The experts on Soap Sex and Cigarettes talked about the history of advertising and how 1880 brand names, slogans and brand loyalty started to emerge for products.
Kodak was one of the first product ads that was geared to the simpleton. “You press the button we do the rest.”
I started thinking about what ads really convey that type of message, that anyone can use your product. I remember seeing this ad when I was younger, it was for ADT (home security system) and they had a catchy jingle that said “ADT…we’re home. Even when your not!” Featuring a dad away on business-change scene- mom with her baby in her arms punching in a code (with one hand of course). And they all tuck into bed smiles on their faces.
Peace of mind for a man away on business that his family will be protected? yes. But the other thing this ad shows is how easily you can program the system, even a woman can do it!! Slightly sexist? yes. but don’t you feel better knowing that with one finger you can secure your entire home, anyone can do it!!! all you do is punch in this code and you are automatically linked to a computer system that can contact the police if someone is breaking into your house. That’s right…even the electronically challenged can protect themselves from burglars.
good work
nice! we linked it!!.. thanks
man – I keep forgetting to add my link to the posts!.. I really need to update my profile page!….
http://homesecuritysystemskansascity.wordpress.com/
You always see women in these ads. Soccer mom types.